Jeff Lefko Books, an imprint of United Writers Press, is a unique healthcare communications company using customizable branded stories to universalize the often complex and difficult realities of managing specific health related conditions as well as everyday health.
Jeff Lefko Books was founded by Jeffrey J. Lefko, who has combined a professional healthcare management career with a passion for writing children’s stories. He is an author and publisher of numerous children’s books and stories with several more under development. All of these stories offer special messages and lessons learned. Jeff Lefko Books speak to virtually every child and family.
Children’s books from Jeff Lefko Books have been successfully customized and branded by several healthcare organizations and providers throughout the US to address healthcare initiatives and deliver valuable health information. Customized and branded books from Jeff Lefko Books have become keepsakes for thousands of parents and families extending their reach throughout the country.
Jeff Lefko Books even have been transformed into a digital therapeutic maternal and child health experience to enable patient-initiated real-time communication to guide each patient’s health care journey and scale provider resources.
Storytelling as a means of increasing patient education and empowerment has been a proven approach used effectively in healthcare settings and in clinical information sharing.
The reality is there are amazing and inspiring things happening in healthcare every day that, if conveyed through proper storytelling, can be a game-changing resource for patient communication and engagement.
Jeff Lefko Books is helping to leverage the power of storytelling to help improve healthcare delivery and outcomes to more patients and families.
Children’s books are a great way for a story to find a new audience. Using a captivating story told through a children’s book can deliver relatable and practical messages to substantially boost the number of people who will be aware of healthcare brands and become empowered to use branded services and resources.
Taking the value of storytelling to a new level through the use of customized branded children’s books, Jeff Lefko Books brings a unique dimension to building brand awareness while communicating the benefits and outcomes of healthcare solutions and initiatives.
Studies show that people retain around 70 percent of information when it is given to them in story form and only around 5 to 10 percent when it is delivered via straight data or statistics. For populations that may have a difficult time grasping complicated data, or simply coming to terms with information that is difficult to hear, storytelling through children’s books can make the healthcare delivery process more comfortable and “human”, thus improving patients’ engagement in their own care.
Stories told through children’s books also have been proven to be a great driver for word-of-mouth referrals through social media and other communication channels.
The audience reach of a children’s book reaches well beyond the actual target audience of the patients and their spouses/partners but also to other family and communities who can absorb and enjoy much of the story and the informational messages included in the story.
Jeff Lefko Books has developed a creative and uniquely customized method for delivering information and getting it read not just once—but over and over—through books for children and families which can: